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Experience Networking Event

2024–25 · Multi-City

An intimate whisky series uniting collectors, influencers and tastemakers to build brand advocacy. Laphroaig's craft — peat cutting, floor malting and cold smoking — came alive through immersive installations, storytelling and a signature distillery wall. Guests engaged via tastings, conversations and personalised charcoal portraits inspired by its smoky character.

LAPHROAIG statement wall lit on the event lawn at dusk