Pop Up Experience

The Great Sneaker Fest India (TGSFI), Gurgaon | 2024

Translating G-SHOCK's brand personality into a living experiential space — industrial, grunge and ready for the streets — through graffiti, neon accents and skate culture cues. Anchored by a life-size watch face installation, the pavilion became a standout photo-op while showcasing the watch range and enabling on-spot sales.