Teacher's EOD

On-Trade Activation — Barry 30

Curated a youth-focused on-trade activation for Teacher's to drive trials and reposition the brand as fun, relevant, and engaging. Introduced “Barry 30” — a simple, high-recall challenge where consumers poured a perfect 30 ml serve to win their drink and a branded photo moment. Deployed across 80 resto-bars in 10 cities, the activation engaged 3,500+ consumers, delivering large-scale sampling while creating a playful, social experience that reconnected the brand with a younger audience.