Retail as theatre. Exhibitions as argument.
MMRDA Ground, Mumbai
ASICS created an immersive exhibition experience at MMRDA Ground ahead of the Tata Mumbai Marathon, showcasing its running-focused product range. The four-day expo featured an engaging virtual reality running game, attracting over 10,000 visitors and driving sales of more than 1,000 products, with revenues exceeding ₹30 lakh.
Product Expo | Jawaharlal Nehru Stadium | Airtel Half Marathon
Under Armour showcased its running-focused product range through an immersive exhibition at Jawaharlal Nehru Stadium ahead of the Airtel Half Marathon. The three-day experience welcomed over 10,000 visitors per day and drove the sale of more than 1,000 products, generating over ₹3 lakh in revenue.
Fashion & Retail Pavilion | Multi-Brand Showcase
The Aditya Birla Fashion & Retail Pavilion brought together multiple fashion brands in a unified showcase, creating an immersive retail-inspired experience through design, storytelling and display. The pavilion enabled visitors to discover and engage with diverse brands while creating strong visual impact and brand recall.
Brand Showcase | Instruments, Commercial Home Sound & Audio
The Yamaha Brand Showcase brought together the brand’s diverse product verticals under one immersive experience, showcasing instruments, commercial home sound and professional audio solutions. Designed to create impact while maintaining Yamaha’s strong brand identity, the showcase highlighted the synergies between its different business verticals through an engaging and visually cohesive exhibition.
Sports Pavilion | Showcasing Haryana’s Sporting Legacy
The Khelo India pavilion celebrated Haryana’s sporting legacy, showcasing the journey from emerging talent to global champions. Featuring sporting icons such as Kapil Dev and Neeraj Chopra, alongside state initiatives supporting athletes, the experience highlighted Haryana’s grassroots sporting ecosystem and its continued contribution to India’s sporting success.
