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ICC Cricket World Cup Trophy Tour

2018 | Bangladesh | Trophy Experience & Fan Engagement

In Bangladesh, the ICC Cricket World Cup Trophy Tour created an interactive fan experience that brought audiences closer to the coveted trophy. Visitors were encouraged to participate in engaging activities including VR Cricket, the Batak Challenge and GIF Selfie, with 2,288 people capturing memorable moments with the trophy.

Aerial view of the Trophy Tour mall activation with games booths and branded backdrop