Where fandom becomes memory.
Season 1 | Gurgaon
The inaugural season of the Intellion Futsal League launched in Gurgaon with 8 corporate teams, establishing the foundation for a multi-city sporting property. The opening ceremony featured freestyle footballer Archie Patel, setting an energetic tone for the league and creating early engagement around the new sporting platform.
Season 2 | Gurgaon & Chennai
Season 2 expanded the Intellion Futsal League into Chennai, growing participation to 12 teams in Gurgaon and 42 teams in Chennai. The league strengthened its cultural identity with custom city anthems, live rap battles and choreographed opening performances, while introducing multi-camera live broadcasts, commentary and real-time scoring to elevate audience engagement both on-ground and online.
Season 4 | Chennai
Season 4 marked a defining chapter for the Intellion Futsal League, with 62 teams participating in Chennai. The season introduced a distinctive identity system featuring Leo the mascot, a custom-designed trophy, team crests and a championship star system. With the introduction of women’s teams, the league expanded participation and inclusivity, evolving into a recognizable sporting property built on continuity, identity and legacy.
Season 5 | Gurgaon & Chennai
Season 5 brought the Intellion Futsal League back to Gurgaon and Chennai at its grandest scale yet. The season paired spectacle with purpose — a glittering trophy unveiling with drummers, cheerleaders and confetti, Leo the mascot engaging fans and communities, and the “Play for Good” initiative extending the league’s impact beyond the pitch. Five seasons in, the property completed its evolution from a corporate tournament into a sporting tradition played for a larger cause.
32 Cities | 9 Months | Grassroots Football Initiative
Mission Eleven Million was a nationwide grassroots football initiative spanning 32 cities over 9 months, using football to engage and inspire young athletes. The programme conducted 174 seminars and workshops with school principals and teachers, alongside 80 football carnivals that introduced children to the sport and helped build football skills at the grassroots level.
Mall Activation | 10 Cities | 7,000+ Participants
vivo Pro Kabaddi brought the sport closer to audiences through a three-month mall activation across 10 cities. The experience used interactive gamification to give audiences an engaging taste of kabaddi, driving participation and creating a strong connection with the sport across diverse audiences nationwide.
2018 | India | 4 Cities | 100,000+ Eyeballs
The ICC Cricket World Cup Trophy Tour brought the World Cup experience closer to fans across 4 Indian cities. The tour created high-impact public and community engagements, with cricket icons VVS Laxman and Unmukt Chand adding to the experience and helping generate over 100,000 eyeballs across the activation.
2018 | Sri Lanka | 2 Colleges | 7,500+ Eyeballs
The Sri Lanka leg of the ICC Cricket World Cup Trophy Tour combined cricket, community engagement and unique local experiences. The activation reached 2,000 students across two colleges, featured a striking photo opportunity at Lion Rock and generated over 7,500 eyeballs throughout the day.
2018 | Nepal | Community & Cricket Engagement
The Nepal leg of the ICC Cricket World Cup Trophy Tour created memorable community and cricket engagements across the country. Nepali cricketer Sandeep Lamichhane accompanied the trophy to Phewa Lake in Pokhara for a special shoot, while community activations at Pokhara Cricket Ground and Swayambhu Temple brought the World Cup experience closer to local audiences. Miss Nepal 2018, Shrinkhala Khatiwada, also unveiled the trophy at the showroom.
2018 | Bangladesh | Trophy Experience & Fan Engagement
In Bangladesh, the ICC Cricket World Cup Trophy Tour created an interactive fan experience that brought audiences closer to the coveted trophy. Visitors were encouraged to participate in engaging activities including VR Cricket, the Batak Challenge and GIF Selfie, with 2,288 people capturing memorable moments with the trophy.
8-City Trophy Promotional Tour
The ICC World Twenty20 India 2016 Trophy & Promotional Tour brought the excitement of the tournament closer to fans across India. The campaign featured an 8-city trophy tour and an 8-city promotional tour, creating high-energy public experiences and generating over 5 lakh eyeballs through engaging on-ground activations.
2017–2019 | 3 Cities | Prelude to PBL 2017
Clash of the Baddies was a multi-city badminton championship designed as a prelude to the Pro Badminton League, engaging media buying houses across Bengaluru, Delhi and Mumbai. Over three years, the platform brought together 400+ participants through competitive matches, networking and experiential engagement, supported by end-to-end league management and customised player kits.
